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Under the Influence
Shaping corporate culture for performance In the corporate world, there are certain traits that any leader would like to boast about his organisation. Proactive participation, engagement, regulatory compliance and creativity are just a few attributes that are universally desired. However, trying to inculcating a new attribute into a company’s culture can prove as hard as teaching an old dog to learn a new trick. This is because changing the present culture means altering the collective feelings, attitude and, therefore, behaviour of a group of people.
Be A Talent Magnet
Just like any strong consumer brand, a great employer brand can do wonders for your recruitment and retention strategy.
Get Dumped Early – and Sell More
When I was dating, I hated getting dumped. Even when I knew deep down that she was right in wanting to split, I’d fight it and try to save the relationship because I hated the rejection. I was also lousy at being the ‘dumper’ which meant I was involved in several fruitless relationships that went on far too long.
AIM to be Weird
Having been in the business of professional speaking for over two decades, and with the exception of maybe 2 of them, every year has been better than the one before it. I guess you could say that I subscribe to the 25-year plan to overnight success. So, if you are looking for a get rich quick scheme or a short cut to speaking success, you can save yourself the time and effort of reading any further.
In Love for Life
If you look at some of the fastest growing businesses and brands in the world today like Google, Facebook and iPod, you will notice one thing in common - their customers are so in love with their products that they have become a free sales force.