Job Description:

Marketing & Communications Responsibilities:

• Lead digital marketing planning and execution to increase brand awareness, generate leads, and drive conversions for MSc programs in key markets like China and India.
• Manage SEO/SEM, email marketing, social media, and display advertising campaigns.
• Optimize digital marketing strategies across platforms like Google and Facebook based on competitor analysis.
• Coordinate email campaigns with recruitment and faculty teams for a cohesive approach.
• Create compelling ad content and multimedia to promote master’s, bachelor’s, and executive education programs.
• Implement effective SEO and SEM strategies to boost search visibility.
• Oversee multi-channel digital marketing campaigns and ensure quality standards.
• Provide data-driven insights to enhance campaign effectiveness and meet deadlines.

Budget and Conversion Management:

• Manage digital advertising budgets for efficient allocation.
• Analyze campaign metrics to maximize ROI and improve website performance for higher conversion rates.

Content Marketing:

• Produce engaging content like student interviews and scientific articles to attract target audiences.
• Develop publications such as bi-annual newsletters to share research and stories effectively.
• Create marketing materials like brochures and newsletters for recruitment and events.

Events Management:

• Plan and execute corporate events ensuring they reflect brand identity and meet objectives.

Requirement:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, focusing on multi-channel strategies including SEO, SEM, social media, and digital platforms.
• Proficient in marketing automation.
• Strong skills in analyzing and reporting on campaigns and channels, especially using Facebook and Google Analytics.
• Analytical thinker with a knack for interpreting data and visitor trends.
• Google AdWords and Analytics certification preferred.
• Experience with CRM tools like HubSpot or Salesforce is a bonus.
• Knowledge of managing Chinese digital platforms such as RED and WeChat is advantageous.

Additional information:

• Working days: Monday to Friday
• Salary up to $5000
• Located in Kent Ridge

We regret that only shortlisted candidates will be notified.
GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | Remus Gan | Registration No: R21102972